Lotfi is a Bay Area based hand bag company sold internationally in the United States, Canada, France, and Japan.
This project included branding, packaging, collateral, web design and implementation.
Current Lotfi Logo
Original Wordmark and Logomark
Lotfi was founded as a clothing company specializing in intricate hand drawn textile patterns based inspired by the founder's Persian heritage. The original logo and branding used subtle Persian motifs and patterning. When Lotfi transitioned into handbags, the brand changed to reflect the simplified stripped down approach of the designs. The logo was redesigned to reference the original design while paring back elements for a minimal feel and versatility.
Packaging and Collateral
The site is a major marketing piece as well an eshop selling directly to customers. The site is hand coded in php and is integrated with a Big Cartel shopping cart.