Green Apple Books
Green Apple Books is a chain of bookstores and an online store based in San Francisco. Green Apple is one of the most famous local bookstores and is integral the San Francisco literary community.
This project encompassed creating collateral for shopping bags, tote bags, apparel, bookmark, web design, and site implementation.
Pop Up Illustration
Green Apple Books is a bookstore with strong local roots and a highly curated selection of books. The image they present is as an anti-Amazon, full of personality and quirk. Their gnome Mergatroid is a staple of their original location and is a prominent part of their brand, he is integrated into the collateral. All art was created by hand to give an authentic feel.
The site is a full eshop selling new and used books. The design direction was to make the site feel like an extension of the store, to keep the personality and physical feel intact. The design comps covered a range of approaches to this direction. The artwork for the selected design was done by Paul Madonna.